✦ LIBER ✦

Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making

✍ Scribed by Shiv, Baba; Fedorikhin, Alexander

Book ID: 120590959
Publisher: University of Chicago Press
Year: 1999
Tongue: English
Weight: 211 KB
Volume: 26
Category: Article
ISSN: 0093-5301
DOI: 10.1086/209563

No coin nor oath required. For personal study only.

✦ Synopsis

Men, as well as women, are much oftener led by their hearts than by their understandings.

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