Hearing the Voice of the Market: Competitive Advantage through Creative Use of Market Information: Vincent P. Barabba and Gerald Zaltman, Harvard Business School Pres (1991), 294 pp., £23.95

• Book ID: 116023168
• Publisher: Elsevier Science
• Year: 1993
• Tongue: English
• Weight: 124 KB
• Volume: 26
• Category: Article
• ISSN: 0024-6301
• DOI: 10.1016/0024-6301(93)90270-p