Healthcare Biotechnology : A Practical Guide

✍ Scribed by Dogramatzis, Dimitris

Publisher: CRC Press
Year: 2010
Tongue: English
Leaves: 664
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

""... The section on marketing is also particularly strong and well thought through. ... provides insight into the biotechnology business sector.""

-British Journal of Biomedical Science

Abstract:

Focusing on the management of health-care related biotechnology, this text assists healthcare related biotech professionals in their day-to-day activities. It contains chapters on bioeconomy, Read more...

✦ Table of Contents

Content: Front Cover
Contents
Preface
Author
Part I. The Healthcare Biotechnology Industry
Body
Chapter 1. Bioeconomy
Part II. Intellectual Property
Chapter 2. Intellectual Property Management
Chapter 3. Biolicensing
Part III. Funding
Chapter 4. Biofinance
Chapter 5. Biopartnering
Part IV. New Product
Chapter 6. Biodrug Research
Chapter 7. Biomanufacturing
Part V. Marketing
Chapter 8. Biomarketing Planning
Chapter 9. Biopromotion
Chapter 10. Biopricing
Chapter 11. Biosupply Chain
Chapter 12. Biobrand Life Cycle Management
Part VI. Running the Business Chapter 13. Biobusiness ModelsChapter 14. Biocompany Life Cycle
Appendices
Back Cover

✦ Subjects

Biomedical Technology -- organization & administration. Biotechnology industries. Biotechnology. Pharmaceutical biotechnology.

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