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Has Reality Television Come of Age as a Promotional Platform? Modeling the Endorsement Effectiveness of Celebreality and Reality Stars

✍ Scribed by Tran, Gina A.; Strutton, David


Book ID
121686783
Publisher
John Wiley and Sons
Year
2014
Tongue
English
Weight
254 KB
Volume
31
Category
Article
ISSN
0742-6046

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