Handbook of simulation: Principles, methodology, advances, applications, and practice: Jerry Banks, editor © 1998 John Wiley & Sons, 864 pp., $150.00
- Book ID
- 104324144
- Publisher
- Society of Manufacturing Engineers
- Year
- 1999
- Tongue
- English
- Weight
- 206 KB
- Volume
- 18
- Category
- Article
- ISSN
- 0278-6125
No coin nor oath required. For personal study only.
✦ Synopsis
Mass Customization shows companies how to mass produce and individually customize their products and services. New ways of managing, together with new technology, make possible the seeming paradox of providing each customer with the "tailor-made" benefits of the preindustrial craft system at the low costs of modern mass production. As author Joe Pine makes clear, businesses that learn to embrace mass customization are able to create greater variety and customization in their products and services at competitive prices, or better. The book explains mass customization in its historical context and reveals when and how managers can make the transition to mass customization.