Principles and Practice of Marketing
β David Jobber
π Library
π
2019
π McGraw-Hill Education
π English
β¦ LIBER β¦
π
Handbook of Niche Marketing: Principles and Practice
β Scribed by Art Weinstein
- Publisher
- Routledge
- Year
- 2005
- Tongue
- English
- Leaves
- 279
- Series
- Haworth Series in Segmented, Targeted, and Customized Market
- Edition
- 1
- Category
- Library
β¬ Acquire This Volume
No coin nor oath required. For personal study only.
β¦ Synopsis
Get closer to Βtailor madeΒ marketing!
Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave.
The Handbook of Niche Marketing features respected authoritiesβ insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationΒwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts.
The Handbook of Niche Marketing explores niche marketingβs:
- concepts and theories
- principles
- empirical research
- customer satisfaction issues
- strategies
- applications
- different types of niche markets
β¦ Subjects
Economics;Banks & Banking;Commerce;Commercial Policy;Comparative;Development & Growth;Digital Currencies;Econometrics;Economic Conditions;Economic History;Economic Policy & Development;Environmental Economics;Free Enterprise;Income Inequality;Inflation;Interest;Labor & Industrial Relations;Macroeconomics;Microeconomics;Money & Monetary Policy;Public Finance;Sustainable Development;Theory;Unemployment;Urban & Regional;Business & Money;Leadership;Management & Leadership;Business & Money;Marketing;
π SIMILAR VOLUMES
Principles and Practice of Marketing
β David Jobber, Fiona Ellis-Chadwick
π Library
π
2016
π McGraw-Hill Inc., Us
π English
The fully updated eighth edition of 'Principles and Practice of Marketing' continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4P's, this authoritative text provides students with a core understandi
Principles and Practice of Marketing
β David Jobber Professor, Fiona Ellis-Chadwick
π Library
π
2023
π McGraw Hill
π English
<span>The landmark tenth edition of McGraw-Hillβs leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in
Entrepreneurship Marketing: Principles a
β Sonny Nwankwo
π Library
π
2020
π Taylor and Francis
π English
<P></P> <P>Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials to assist in honing skills and competencies have not kept pace. This well renowned textbook guides students through the complexities of entrepreneursh
Entrepreneurship Marketing: Principles a
β Sonny Nwankwo (editor), Ayantunji Gbadamosi (editor)
π Library
π Routledge
π English
<p><span>Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials to assist in honing skills and competencies have not kept pace. This well renowned textbook guides students through the complexities of entrepreneurship
Marketing: Principles and Practice
β Dennis Adcock, Al Halborg, Caroline Ross
π Library
π
2001
π Financial Times/ Prentice Hall
π English
Building on the enormous success of previous editions, this best-selling text has been updated and revised, and continues to provide an up-to-date and student-friendly introduction to marketing. Marketing principles are explained in the context of organisations, business management practice and the