Handbook of New Product Development Management || Competitive positioning through new product development

✍ Scribed by OFEK, E

• Book ID: 118029307
• Publisher: Elsevier
• Year: 2008
• Tongue: English
• Weight: 244 KB
• Edition: 1
• Category: Article
• ISBN: 0750685522
• DOI: 10.1016/b978-0-7506-8552-8.50006-2

✦ Synopsis

Competitive Positioning Through New Product Development / Elie Ofek -- Creativity In New Product Development: An Evolutionary Integration / Lee Fleming And Santiago Mingo -- Learning By Experimentation: Prototyping And Testing / Stefan Thomke. Christoph Loch And Stylianos Kavadias, [editors]. Includes Bibliographical References And Index.