✦ LIBER ✦
Handbook of Marketing Scales, Multi-Item Measures for Marketing and Consumer Behavior Researchby William O. Bearden; Richard G. Netemeyer; Mary F. Mobley;Marketing Scales Handbook, a Compilation of Multi-Item Measuresby Gordon C. Bruner,; Paul J. Hensel
✍ Scribed by Review by: David W. Stewart
- Book ID
- 121362155
- Publisher
- American Marketing Association
- Year
- 1993
- Tongue
- English
- Weight
- 684 KB
- Volume
- 30
- Category
- Article
- ISSN
- 0022-2437
- DOI
- 10.2307/3172696
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