Handbook For Writing Proposals, Second Edition

✍ Scribed by Robert Hamper, L. Baugh

Publisher: McGraw-Hill
Year: 2010
Tongue: English
Leaves: 258
Edition: 2
Category: Library

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✦ Synopsis

great book to have if you already write proposals and a good intro and learning tool if you will be writing them.

✦ Table of Contents

Contents......Page 4
Introduction......Page 6
1 Where to Begin......Page 10
Opportunities and Pitfalls......Page 12
Types of Proposals......Page 13
Your Planning Process......Page 15
Locating New Business......Page 19
Which Jobs to Target......Page 22
When Not to Write a Proposal......Page 24
Characteristics of a Winning Proposal......Page 25
2 9-Step Proposal Process: An Overview......Page 28
9-Step Proposal Preparation and Writing Process......Page 31
Step 4: Preparation Schedule......Page 33
Step 5: Assignment of Tasks......Page 34
Step 7: Development of Front Matter and Executive Summary......Page 35
Step 8: Producing the Proposal......Page 36
Step 9: Client Presentation......Page 37
3 Selecting the Bid and Choosing the Proposal Team......Page 40
Step 1: Bid/No-Bid Analysis and Decision......Page 42
Step 2: The Proposal Team......Page 48
Where to Look for Market Information......Page 53
4 Finding Your Unique Selling Point......Page 62
Step 3: Detailed RFP Analysis and Your USP......Page 64
Step 5: Assignment of Tasks......Page 79
5 Developing Your Program Design......Page 86
Step 6: Program Design—The Heart of Your Proposal......Page 88
Your Compliance with the RFP......Page 89
Three Parts of the Program Design......Page 90
Appendixes in a Proposal......Page 114
Summary of a Winning Program Design......Page 115
6 Writing the Front Matter and Executive Summary......Page 118
The Front Matter......Page 120
The Executive Summary......Page 129
Common Errors......Page 139
Executive Summary Checklist......Page 140
7 Producing Your Proposal......Page 142
Step 8: Proposal Production......Page 143
Criteria for Using Graphics instead of Words......Page 146
Using Tables and Graphics Effectively......Page 148
Designing Tables and Graphics......Page 153
Final Checklist......Page 162
8 Making Client Presentations......Page 164
Step 9: Presenting the Proposal to the Client......Page 165
Planning Steps......Page 166
Organizing the Presentation......Page 170
Practicing the Presentation......Page 174
Survival Tips......Page 178
Checklist for Client Presentations......Page 179
Appendix A: Sample Executive Summary......Page 184
Appendix B: Sample Proposal......Page 190
Appendix C: Sample Résumé Boilerplates......Page 210
Appendix D: Brief Guide to International Business English......Page 224
Appendix E: Frequently Confused Words......Page 238
Appendix F: Frequently Misspelled Words......Page 246
C......Page 252
M......Page 253
R......Page 254
V......Page 255

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