The paper deals with a common problem affecting businesses wishing to enter a licensing or franchising agreement in a country with limited rule of law. The contract needs to be self-supporting, which may be achieved by the careful structuring of the timing of payments.
Habit formation and long-term contracts
โ Scribed by Friedel Bolle
- Book ID
- 104763080
- Publisher
- Springer
- Year
- 1990
- Tongue
- English
- Weight
- 586 KB
- Volume
- 13
- Category
- Article
- ISSN
- 0168-7034
No coin nor oath required. For personal study only.
โฆ Synopsis
It is often assumed that the consumption of certain goods causes changes in preferences: The more we consume these goods, the more we like them. Extreme examples of such habit-forming goods are drugs (from heroin to cigarettes); mild examples are sweets, books, and sports. The process of habit formation is usually described as the accumulation of a certain form of "human capital" which is introduced as a variable in the utility function. As such, habit formation is regarded as similar to the technologically necessary joint consumption of capital goods and variable inputs: heating system and fuel, video-recorder and video-tape, etc. By developing a certain capital stock, an individual --or an economy -becomes dependent on or addicted to a certain complementary input. This paper contains a discussion of reasons why long-term contracts for habit-forming goods are concluded. Furthermore, it is investigated which form such contracts should have, This helps us to understand the fiequent appearance of Take or Pay contracts in the energy markets as well as in book clubs, fitness centres, language courses, etc.
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