Of great art and untalented artists: Eff
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Hyejeung Cho; Norbert Schwarz
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Article
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2008
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Elsevier Science
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English
β 195 KB
## Abstract Past research (Kruger, Wirtz, Van Boven, & Altermatt, 2004) proposed that people use the effort of the producer as a heuristic for the quality of the product. In contrast, two experiments show that consumers' inferences from effort information are highly malleable. Participants were eit