This research was conducted to assess how guilt appeals operate in soliciting charitable donations. It was hypothesized that a sense of responsibility would enhance the effectiveness of charitable guilt appeals, thus leading to larger charitable donations. It was also hypothesized that the presence
β¦ LIBER β¦
Guilt, responsibility and the unconscious
β Scribed by Leon Salzman
- Publisher
- Springer
- Year
- 1964
- Tongue
- English
- Weight
- 712 KB
- Volume
- 15
- Category
- Article
- ISSN
- 0031-2789
No coin nor oath required. For personal study only.
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