Guilt Appeals and Prosocial Behavior: An Experimental Analysis of the Effects of Anticipatory Versus Reactive Guilt Appeals on the Effectiveness of Blood Donor Appeals

✍ Scribed by Renner, Simone; Lindenmeier, Jörg; Tscheulin, Dieter K.; Drevs, Florian

• Book ID: 121079047
• Publisher: Haworth Press Inc
• Year: 2013
• Tongue: English
• Weight: 212 KB
• Volume: 25
• Category: Article
• ISSN: 1049-5142
• DOI: 10.1080/10495142.2013.816595