Guide to business planning
β Graham Friend; Stefan Zehle
π Library
π
2009
π Economist in association with Profile Books
π English
β¦ LIBER β¦
π
Guide to Business Planning
β Scribed by Graham Friend; Stefan Zehle, Graham Friend, Stefan Zehle
- Publisher
- The economist in association with Profile Books
- Year
- 2004
- Tongue
- English
- Leaves
- 288
- Series
- The Economist Series
- Category
- Library
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β¦ Synopsis
To get any new business idea off the ground you must have a plan--and if you need to raise funds to finance the business or get the approval of senior management, it must be a convincing plan. This guide covers every aspect of preparing a business plan including how to analyze the market, how to model the business and financial statements, and analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a business plan that is read. Finally, Β«Guide to Business Planningshows how to use a business plan to help put your ideas into practice and how to monitor and measure the performance of the business. This newest title in The Economist series is critical for businesspeople who have an idea and need a plan.
β¦ Table of Contents
Contents......Page 6
1 Introduction......Page 8
2 The business plan......Page 15
3 The business planning process......Page 26
4 Strategic planning......Page 31
5 Analysing the environment......Page 38
6 Analysing the firm......Page 48
7 Industry and competitor analysis......Page 61
8 Product and portfolio analysis......Page 72
9 SWOT analysis......Page 92
10 Generating strategic options......Page 96
11 Market analysis and strategy......Page 106
12 Market forecasting......Page 114
13 The operational plan......Page 144
14 Modelling the business......Page 151
15 Accounting principles......Page 157
16 Completing the financial statements......Page 186
17 Reviewing the financial statements......Page 194
18 Evaluating strategic options......Page 206
19 Funding issues......Page 228
20 Risk analysis......Page 243
21 Presenting the business plan and obtaining approval......Page 248
22 Implementing the business plan......Page 252
Appendix......Page 255
Index......Page 270
A......Page 272
B......Page 273
C......Page 274
D......Page 275
E......Page 276
F......Page 277
G......Page 278
I......Page 279
M......Page 280
P......Page 282
R......Page 284
S......Page 285
V......Page 287
Y......Page 288
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