𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Guest Editors’ Comments

✍ Scribed by Feng Lin; Malini Olivo

Publisher
Springer US
Year
2008
Tongue
English
Weight
98 KB
Volume
54
Category
Article
ISSN
1939-8018

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It is my pleasure to present this special issue of the Journal of Interactive Marketing on international interactive marketing. Although this is the first special issue of this new Journal, it represents a continuation of a tradition that began with the Journal of Direct Marketing in Winter, 1994, w