𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Guest editorial: Are we still on the right track?

✍ Scribed by Walter J. Pories


Publisher
Springer Netherlands
Year
1990
Tongue
English
Weight
207 KB
Volume
12
Category
Article
ISSN
1573-2983

No coin nor oath required. For personal study only.


πŸ“œ SIMILAR VOLUMES


From the editor: But, are we doing resea
✍ Don E. Schultz πŸ“‚ Article πŸ“… 1991 πŸ› John Wiley and Sons βš– 134 KB πŸ‘ 1 views

From the Editor ## But, Are We Doing Research on the Right Things? The current focus in direct marketing is database and the approach is relationship marketing. There's little doubt that as the field becomes more sophisticated, as technology improves and the costs decrease, as we learn more and m