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Guerrilla PR 2.0

✍ Scribed by Levine, michael

Publisher
HarperCollins
Year
2008
Tongue
English
Category
Library
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✦ Synopsis

A brief history of Time- and Newsweek, and USA today -- Basic training -- First maneuvers -- Plugging in : guerrilla P.R. in a wired world -- Fanning out : expanding your guerrilla P.R. tools -- Data smog -- First attack : the print media -- Second salvo : electronic media -- Reserve ammo : press conferences, parties, and more -- May day, may day -- Intelligence gathering : planning your next step -- Theme and variations -- Concluding thoughts : a call to battle.

✦ Table of Contents

A brief history of Time- and Newsweek, and USA today --
Basic training --
First maneuvers --
Plugging in : guerrilla P.R. in a wired world --
Fanning out : expanding your guerrilla P.R. tools --
Data smog --
First attack : the print media --
Second salvo : electronic media --
Reserve ammo : press conferences, parties, and more --
May day, may day --
Intelligence gathering : planning your next step --
Theme and variations --
Concluding thoughts : a call to battle.

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