Grounded theory method, part I: within the five moments of qualitative research

Generating grounded theory from qualitat

Generating grounded theory from qualitative data: the application of inductive methods in tourism and hospitality management research

✍ John Connell; Andy Lowe 📂 Article 📅 1997 🏛 John Wiley and Sons ⚖ 55 KB 👁 1 views

Based on a doctoral experience of using Grounded Theory to research processes of hotel brand internationalisation, this article explains and critically evaluates how researchers can utilise the method to best effect within tourism and hospitality management settings. The fundamental characteristics