Allocation of shelf space: A case study
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Mark G. Brown; Jong-Ying Lee
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Article
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1996
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John Wiley and Sons
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English
โ 604 KB
The results of this study show how shelfspace can be allocated between products in a profit maximizing framework. Cross sectional data were analyzed to determine whether orange juice might have less than optimal shelf space. Estimates of product demands indicate that cross-facings-per-store eflects