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Green and competitive: Influences on environmental new product development performance

โœ Scribed by Devashish Pujari; Gillian Wright; Ken Peattie

Book ID
117319775
Publisher
Elsevier Science
Year
2003
Tongue
English
Weight
247 KB
Volume
56
Category
Article
ISSN
0148-2963

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## Abstract To respond effectively and efficiently to the environmental sustainability challenge, an important role can be played by companies, through appropriate strategies and operations, such as green processes and product development. In this paper, we investigate whether the development of gr