𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Gray marketing as an alternative market penetration strategy for entrepreneurs: Conceptual model and case evidence

✍ Scribed by Guan H Lim; Khai S Lee; Soo J Tan


Book ID
117583773
Publisher
Elsevier Science
Year
2001
Tongue
English
Weight
178 KB
Volume
16
Category
Article
ISSN
0883-9026

No coin nor oath required. For personal study only.