Public Opinion Polling and the Future of
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Celinda Lake; Jennifer Sosin
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Article
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1998
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John Wiley and Sons
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During the last thirty years, the use of public opinion polling in American politics has exploded. Practically every day, there is a press briefing in Wa s h i n gton on a new poll. In nearly every contested federal campaign, the candidates spend thousands of valuable campaign dollars on their own p