Googled: The End of the World As We Know It

✍ Scribed by Auletta, Ken

• Publisher: Penguin
• Year: 2010
• Tongue: English
• Weight: 270 KB
• Category: Fiction
• ISBN-13: 9780143118046

✦ Synopsis

From Publishers Weekly

Auletta offers a comprehensive history of Google's meteoric rise, profiling its creators, Larry Page and Sergey Brin, the initial team members, previous commentators on the organization, and Google's various competitors over the years. Jim Bond captures Auletta's tone admirably, tonally balancing fact and opinion within the book. Despite some vocal wavering, Bond commands our attention and sustains interest with pacing and emphasis that enable listeners to absorb the information effortlessly along with the significance of certain moments and individuals. A Penguin Press hardcover (Reviews, Aug. 24). (Nov.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Product Description

"The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen."
-_San Francisco Chronicle_

Just eleven years old, Google has profoundly transformed the way we live and work-we've all been Googled. Esteemed media writer Ken Auletta uses the story of Google's rise to explore the future of media at large. This book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with industry legends, including Google founders Larry Page and Sergey Brin, Marc Andreessen, and media guru "Coach" Bill Campbell. Auletta's unmatched analysis, vivid details, and rich anecdotes illuminate how the Google wave grew, how it threatens to drown media institutions, and where it's taking us next.