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Google search volume and its influence on liquidity and returns of German stocks

✍ Scribed by Bank, Matthias (author);Larch, Martin (author);Peter, Georg (author)

Book ID
107341700
Publisher
Springer New York LLC
Year
2011
Tongue
English
Weight
775 KB
Volume
25
Category
Article
ISSN
1555-4961

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## Abstract This study investigates the impact of information technology on common stock returns and trading volume. By focusing mainly on the peak period of the hi‐tech phenomenon, the findings imply that the market response to website launching is positive. During the event day and the two preced