Google Analytics: Understanding Visitor Behavior

✍ Scribed by Justin Cutroni

Publisher: O'Reilly Media
Year: 2010
Tongue: English
Leaves: 218
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Take advantage of Google Analytics' powerful and free tools to understand exactly how users behave when they visit your website or use your web application. This hands-on guide shows you how to probe general traffic, marketing, and ecommerce information with these tools, and teaches you how to supplement them with add-ons and external tools when you want to dig even deeper. You'll also learn how to create custom reports to analyze specific issues.

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