𝔖 Bobbio Scriptorium
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Good news on measles boosts vaccination campaigns

✍ Scribed by Clare Kapp

Book ID
117790825
Publisher
The Lancet
Year
2008
Tongue
English
Weight
36 KB
Volume
8
Category
Article
ISSN
1473-3099

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## Abstract In recent years the UK has seen a proliferation of cause‐related marketing (CRM) campaigns amongst fast moving consumer goods (FMCGs). These campaigns present a mine‐field of choices facing brand managers, the most critical being which campaign design will meet the required objectives.