Globalization, Deglobalization, and New Paradigms in Business

✍ Scribed by Justin Paul (editor), Sanjay Dhir (editor)

• Publisher: Palgrave Macmillan
• Year: 2021
• Tongue: English
• Leaves: 257
• Category: Library

✦ Synopsis

This book analyzes the changing dynamics of competition and the emergence of deglobalization trends and processes. The authors begin by explaining the role of technology on globalization and its impact on competitive strategy. Then, they present a theoretical framework that outlines the connection between globalization and modern society. The book also delves into the shift toward deglobalization and addresses how the onset of the COVID-10 pandemic has accelerated the process. Concluding with a discussion of how the 4th Industrial Revolution has resulted in new paradigms for business, this book will fill a gap through its investigation of an emerging concept for scholars in international business.

✦ Table of Contents

Globalization, Deglobalization, and New Paradigms in Business
Introduction
Contents
Editors and Contributors
List of Figures
List of Tables
Deglobalization: Review and Research Future Agenda Using PAMO Framework
1 Introduction
2 Literature Review
3 Methodology
4 PAMO Framework: Research Agenda
4.1 Philosophy
4.2 Attributes
4.3 Methods
4.4 Outcomes
5 Conclusion
References
Developing a Hierarchical Model Among Factors Influencing Deglobalization Thinking in COVID-19 Era
1 Introduction
2 Literature Review
3 Methodology
4 Discussion
4.1 Practical Implications
5 Conclusion
Appendix
References
Global Sourcing in Times of Covid-19
1 Introduction
2 Literature Review
3 Background Information
4 Data and Methodology
5 Empirical Evidence
5.1 Sourcing
5.2 The Impact of Covid-19
5.3 Sourcing and the Impact of Covid-19
6 Conclusions
References
The Nexus Between Trade Openness and Foreign Direct Investment Amid Structural Economic Vulnerability in Developing Countries
1 Introduction
2 Literature Review
2.1 Economic Vulnerability
2.2 The Nexus Among FDI, Trade Openness and Economic Vulnerability
2.3 Other Determinants of FDI
3 Empirical Method
3.1 Model Specification
3.2 Estimation Method
4 Empirical Results
4.1 Baseline Model with Average Effects
4.2 Short-Term Effect Models with Spatial Lag
4.3 Interaction Effects Between Trade Openness and EVI
5 Concluding Remarks
Appendix
References
De-globalization and Its Effect on International Joint Venture
1 Introduction
2 Literature Review and Development of Propositions
2.1 De-globalization and IJV Formation
2.2 De-globalization and Purpose of IJV
2.3 De-globalization and Termination of IJV
2.4 De-globalization and Interaction Post IJV Termination
3 Conclusion
References
Analysing Covid Adjustments in Hospitality Business Models: Insights from Indian Hospitality Sector Through Social Media Analytics
1 Introduction
2 Key Research Questions
3 Research Methodology
4 Analysis and Discussion
5 Discussion and Implication of Insights
6 Conclusion
References
De-internationalization in the Sky: Aeroméxico and the COVID-19 Pandemic
1 Introduction
2 Literature Review
3 Aeroméxico
4 Methodology
5 Results
6 Conclusions
7 Implications for Business Practice, Society and Research
References
Effects of Covid-19 on De-globalization
1 Introduction
2 Globalization Driver: Political Economy
3 Globalization and World Trade
4 De-globalization and Covid-19
5 Future of De-Globalization
6 Conclusion
References
Digital Marketing as a Tool of De-globalization: A Study During Covid-19 Pandemic
1 Background
2 Covid-19 Causing De-globalization
3 Covid De-globalization Trends
4 Digital Marketing
4.1 Aspects of Digital Marketing
4.2 Globalization with Digital Marketing
5 Literature Review
6 Methodology
6.1 Sampling Design and Sample Size
6.2 Source of Data
7 Result and Discussions
7.1 Descriptive Statistics
7.2 Inferential Statistics
8 Conclusion
9 Limitations and Future Scope
References
Deglobalization in COVID-19 Times: New Routes for Global Business
1 Introduction
2 Methodology
3 Results
3.1 Globalization and Deglobalization
3.2 Globalization Applied to the Economy and Politics from COVID-19
3.3 Deglobalization as a Disadvantage Against COVID-19
3.4 Globalization and Deglobalization in Health Systems
3.5 Deglobalization in the Face of Disproportionate Interdependence Between Countries
4 Practical Implications
5 Conclusions
References
Business Beyond COVID-19: Towards Open Innovation
1 Introduction
2 Research Method
3 Review of Literature
3.1 Open Innovation: An Overview
3.2 Companies Respond to COVID-19 with Open Innovation: A Vital Strategy in Times of Crisis
4 Role of Open Innovation
4.1 Examining Open Innovation in Large Organizations
4.2 Examining Open Innovation in Small and Medium Enterprises
5 Moderating Role of Universities/Research Institutes
6 Open Innovation and Performance
7 Conceptual Model
8 Conclusion and Implication
References
Combating COVID-19 with Digital Marketing: Strategies for the Marketer
1 Introduction
2 Digital Marketing: Contending the Challenges Posed by COVID-19
2.1 Disappearance of Traditional Media
2.2 Being at Home and Social Media
2.3 Creating Combat Strategies: Ousting “Best Practices”
3 Digital Marketing-Based Business Transformation (DMBT)
3.1 Pre-Emptive Approach
3.2 Alliance Approach
3.3 Reactive Approach
3.4 Co-operative Approach
4 COVID-19 and Consumer Behaviour Insights
5 Conclusion
5.1 Digital Marketing: “A Strategy for Keeps”
References
Index