Global Media Studies: Ethnographic Perspectives

✍ Scribed by Patrick Murphy

• Year: 2003
• Tongue: English
• Leaves: 328
• Category: Library

✦ Synopsis

Global Media Studies explores the theoretical and methodological threats that are defining global media studies as a discipline. Emphasizing the connection of globalisation to local culture, this collection considers the diversity of modes of reception, reception contexts, uses of media content, and the performative and creative relationships that audiences develop with and through the media. Through ethnographic case studies from Brazil, Denmark, the UK, Japan, Lebanon, Mexico, South Africa, Turkey and the United States, the contributors address such questions as: what links media consumption to a lived global culture; what role cultural tradition plays globally in confronting transnational power; how global elements of mediated messages acquire class; and regional and local characteristics.

✦ Table of Contents

Book Cover......Page 1
Title......Page 4
Contents......Page 5
List of contributors......Page 11
Introducton......Page 16
Towards an ethnographic approach to global media studies......Page 18
Situating ethnography in global media studies......Page 36
The problem of textuality in ethnographic audience research: lessons learned in southeast Turkey......Page 38
Passing ethnographies: rethinking the sites of agency and reflexivity in a mediated world......Page 55
Where is audience ethnography's fieldwork?......Page 72
Audience letters and letter-writers: constituting the audience for radio in transnational contexts......Page 87
Rituals in the modern world: applying the concept of ritual in media ethnography......Page 105
Researching the local......Page 122
Negotiation and position: on the need and difficulty of developing ~thicker descriptions~......Page 124
~Now that you're going home, are you going to write about the natives you studied?~: telenovela reception, adultery and the dilemmas of ethnographic practice......Page 140
Methodology as lived experience: rhizomatic ethnography in Hawai'i......Page 162
On the border: reflections on ethnography and gender......Page 180
Radio's early arrival in rural Appalachia: a harbinger of the global society?......Page 199
Articulating globalization through ethnography......Page 228
~Ask the West, will dinosaurs come back?~: Indian audiences/global audience studies......Page 230
Where the global meets the local: South African youth and their experience of global media......Page 249
Chasing echoes: cultural reconversion, self-representation and mediascapes in Mexico......Page 272
Globalization avant la lettre? Cultural hybridity and media power in Lebanon......Page 291
Afterword......Page 312
Media ethnography: local, global, or translocal?......Page 314
Index......Page 323