Global marketing co-operation and networks edited by Leo Paul Dana. International Business Press, New York. no of pages: 130. price US$39.95. ISBN: 0-7890-1303-7.

✍ Scribed by Marianna Sigala

• Publisher: John Wiley and Sons
• Year: 2003
• Tongue: English
• Weight: 54 KB
• Volume: 5
• Category: Article
• ISSN: 1099-2340
• DOI: 10.1002/jtr.399

✦ Synopsis

see in it a more thorough investigation of the impacts of information technology on service quality.

Despite this one failing, this book ful®ls its initial objectives; it is an excellent contribution to understanding service quality issues in tourism hospitality and leisure industries, and provides the reader a thorough review of the challenges facing organisations in relation to service quality in the 21st century. The book should be studied by tourism academics and researchers, and should be shared with their industry colleagues, too.