Global Business Value Innovations

✍ Scribed by Anshu Saxena Arora, Sabine Bacouel-Jentjens, Jennifer J. Edmonds

• Publisher: Springer International Publishing;Palgrave Pivot
• Year: 2018
• Tongue: English
• Leaves: 158
• Series: International Marketing and Management Research
• Edition: 1st ed.
• Category: Library

✦ Synopsis

This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics.

✦ Table of Contents

Front Matter ....Pages i-xxi
Global Value Chains and International Business Research: Perspectives from Switzerland (Sarbani Bublu Thakur-Weigold)....Pages 1-15
Social Commerce Optimization: An Integrated Framework for Consumer Behavior in Social Media (Saidat A. Sanni, Brian Leemoon, Anshu Saxena Arora, Jennifer J. Edmonds)....Pages 17-33
Social Media Driven Student-Centered Learning Through Social Commerce in Higher Education (Casey Galloway, Mariah Curtis, Anshu Saxena Arora)....Pages 35-45
Online Advertising: Creating a Relationship Between Businesses and Consumers (Herbert Kresh, Ashley Laible, Mei Lam, Mahesh Raisinghani)....Pages 47-61
Ballin’ the Pinball Way: Conceptualizing the WALLIN Framework for Transitioning from Linear to Collaborative Social Media Advertising (Christine Walsh, Jordan Lindley, Anshu Saxena Arora, Jennifer J. Edmonds)....Pages 63-74
Music as a Source of Inspiration for Future Managers—A French Learning-By-Doing Teaching Experiment (Pascale Debuire)....Pages 75-86
The Soft Power of the Music Industry—Where Does It Start and Where Does It End? Insights from the United States and Japan (Mathilde Cerqueira)....Pages 87-100
International Determinants of Cultural Consumption from a Well-Being Perspective (Claire R. Owen)....Pages 101-116
Holding on to Family Values or Adapting to a Changing World—The Case of Barilla (Fabian Bernhard)....Pages 117-127
Terrorism vs. Tourism: How Terrorism Affects the Tourism Industry (Allison Naumann, Jennifer J. Edmonds, Dean Frear)....Pages 129-139
Back Matter ....Pages 141-145

✦ Subjects

Business and Management; Business Strategy/Leadership; Marketing; Innovation/Technology Management