Global Business Strategy: Multinational Corporations Venturing into Emerging Markets

✍ Scribed by Kazuyuki Motohashi (auth.)

• Publisher: Springer Tokyo
• Year: 2015
• Tongue: English
• Leaves: 265
• Series: Springer Texts in Business and Economics
• Edition: 1
• Category: Library

✦ Synopsis

This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for businesspeople responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.

✦ Table of Contents

Front Matter....Pages i-xvii
Introduction: Needs for New Global Strategies....Pages 1-17
Front Matter....Pages 19-19
Management Strategies for Global Businesses....Pages 21-40
Changes in the Global Economic Environment....Pages 41-55
Comparison of Economic Institutions in China and India....Pages 57-76
New Business Model as Response to Competition from Emerging Economies....Pages 77-92
India’s Neemrana Industrial Park for Japanese Firms....Pages 93-104
Front Matter....Pages 105-105
Alliance-Based Global Strategy....Pages 107-119
Hitachi Construction Machinery: Becoming a Wholly Owned Chinese Entity....Pages 121-135
Marketing Theory in Global Business Context....Pages 137-154
Shiseido Marketing in China....Pages 155-171
International R&D Management....Pages 173-189
Multinationals’ R&D in China and India....Pages 191-209
Thailand’s National Science and Technology Development Agency and Japanese Firms....Pages 211-221
Suzuki Motor’s Expansion in India....Pages 223-241
Strategy Integration at the Global Level....Pages 243-253
Back Matter....Pages 255-259

✦ Subjects

Emerging Markets/Globalization; Innovation/Technology Management; Business Strategy/Leadership; International Economics; Production/Logistics/Supply Chain Management