Global brand equity model: combining customer‐based with product‐market outcome approaches

✍ Scribed by Wang, Haizhong; Wei, Yujie; Yu, Chunling

• Book ID: 121794591
• Publisher: Emerald Group Publishing Limited
• Year: 2008
• Tongue: English
• Weight: 217 KB
• Volume: 17
• Category: Article
• ISSN: 1061-0421
• DOI: 10.1108/10610420810896068