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Giving an “e-human touch” to e-tailing: The moderating roles of static information quantity and consumption motive in the effectiveness of an anthropomorphic information agent

✍ Scribed by Subramanian Sivaramakrishnan; Fang Wan; Zaiyong Tang


Publisher
John Wiley and Sons
Year
2007
Tongue
English
Weight
933 KB
Volume
21
Category
Article
ISSN
1094-9968

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