Getting Through to Them: Reaching Students Who Need Career Counseling
✍ Scribed by Carolyn Ringer Lepre
- Publisher
- American Counseling Association
- Year
- 2007
- Tongue
- English
- Weight
- 99 KB
- Volume
- 56
- Category
- Article
- ISSN
- 0889-4019
No coin nor oath required. For personal study only.
✦ Synopsis
The purpose of this study was to examine the effects of a persuasive message, designed using the theory of planned behavior (TOPB; I. Ajzen, 1985) and written in the form of a student newspaper column, on undecided students' intent to seek career counseling from an informed source, such as a career counseling workshop. An experiment was conducted to test TOPB's applicability, and it was found that a message using positive reinforcement of salient beliefs and creating positive links between outcomes and workshop attendance caused a change in behavioral intention toward a greater reported likelihood of workshop attendance.