Getting one's own way: An investigation of influence attempts by marketers on nonmarketing members of the firm

✍ Scribed by Daniel J. Goebel; Greg W. Marshall; William B. Locander

• Book ID: 116617890
• Publisher: Elsevier Science
• Year: 2006
• Tongue: English
• Weight: 162 KB
• Volume: 59
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/j.jbusres.2006.02.002