“Getting Along” and “Getting Ahead” as Motives for Self-Presentation: Their Impact on Advertising Effectiveness

✍ Scribed by Kevin Celuch; Mark Slama

• Book ID: 109289565
• Publisher: John Wiley and Sons
• Year: 1995
• Tongue: English
• Weight: 696 KB
• Volume: 25
• Category: Article
• ISSN: 0021-9029
• DOI: 10.1111/j.1559-1816.1995.tb01813.x