The first edition of Get Out the Vote! broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from more than one hundred new studies, which shed n
Get out the vote : how to increase voter turnout
β Scribed by Gerber, Alan S.; Green, Donald P.
- Publisher
- Brookings Institution Press
- Year
- 2015
- Tongue
- English
- Leaves
- 239
- Edition
- 3rd
- Category
- Library
No coin nor oath required. For personal study only.
β¦ Synopsis
"Analyzes methods for targeting potential supporters and getting them to the polls, especially in smaller-scale political contests."--Source inconnue.
β¦ Table of Contents
Introduction : Why voter mobilization matters --
Evidence versus received wisdom --
Door-to-door canvassing --
Leaflets and signage --
Direct mail --
Commercial phone banks, volunteer phone banks, and robo calls --
Electronic mail, social media, and text messaging --
Using events to draw voters to the polls --
Using mass media to mobilize voters --
Voter registration and voter turnout --
Strategies for effective messaging --
What works, what doesn't, and what's next --
Appendixes. Meta-analysis of door-to-door canvassing experiments
Meta-analysis of direct mail experiments
Meta-analysis of phone-calling experiments.
β¦ Subjects
Political campaigns -- United States;Campaign management -- United States;Voter turnout -- United States;Campagnes eΜlectorales -- EΜtats-Unis;Campagnes eΜlectorales -- Gestion -- EΜtats-Unis;Vote -- EΜtats-Unis;Campaign management;Political campaigns;Voter turnout;United States
π SIMILAR VOLUMES
<p><span>The most important element in every election is getting voters to the pollsΒthese get-out-the-vote (GOTV) efforts make the difference between winning and losing office. With the first three editions of Get Out the Vote, Donald P. Green and Alan S. Gerber broke ground by introducing a new sc
The first edition of Get Out the Vote! broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from more than one hundred new studies, which shed n
Fifth Edition (Published Nov 2023) of classic work
'This clear and comprehensive textbook will be invaluable for undergraduate and graduate courses on elections and voting behaviour. Complex theoretical and statistical ideas are explained lucidly and effectively - no mean achievement' - Representation 'Voters and Voting fills a yawning gap in th