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Generic medicines in Pakistan: a viable cost-effective option for consumers

โœ Scribed by Shazia Qasim Jamshed; Mohamed Izham Mohamed Ibrahim; Asrul Akmal Shafie; Mohamed Azmi Hassali; Zaheer Babar

Book ID
105922240
Publisher
Springer
Year
2011
Tongue
English
Weight
62 KB
Volume
67
Category
Article
ISSN
0031-6970

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## Abstract __Background__: A reproducible observation is that consumers' willingnessโ€toโ€accept (WTA) monetary compensation to forgo a program is greater than their stated willingnessโ€toโ€pay (WTP) for the same benefit. Several explanations exist, including the psychological principle that the utili