Generating Intrinsic Customer Value: Examples from Wal-Mart

✍ Scribed by Hollenbeck, Candice ;Zinkhan, George M. ;Keller, Jens

• Book ID: 113009768
• Publisher: Springer-Verlag
• Year: 2006
• Weight: 423 KB
• Volume: 23
• Category: Article
• ISSN: 0254-9697
• DOI: 10.1007/bf03249117