Generating global brand equity through corporate social responsibility to key stakeholders

✍ Scribed by Anna Torres; Tammo H.A. Bijmolt; Josep A. Tribó; Peter Verhoef

• Book ID: 116568616
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 294 KB
• Volume: 29
• Category: Article
• ISSN: 0167-8116
• DOI: 10.1016/j.ijresmar.2011.10.002