Generating grounded theory from qualitat
โ
John Connell; Andy Lowe
๐
Article
๐
1997
๐
John Wiley and Sons
โ 55 KB
๐ 1 views
Based on a doctoral experience of using Grounded Theory to research processes of hotel brand internationalisation, this article explains and critically evaluates how researchers can utilise the method to best effect within tourism and hospitality management settings. The fundamental characteristics