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Gender differences in digital music distribution methods

✍ Scribed by Kalliopi Tzantzara; Anastasios A. Economides


Book ID
107594605
Publisher
Springer US
Year
2009
Tongue
English
Weight
379 KB
Volume
3
Category
Article
ISSN
1936-6442

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## Abstract Music can convey two meanings: one referential that consists of descriptive associations, and another embodied that is purely hedonic. We reasoned that consumer characteristics such as one's gender and Need for Cognition (NFC) can affect which meaning(s) of ad background music people us