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Gender differences in consumer evaluations of service quality: self-service kiosks in retail

✍ Scribed by Lee, Hyun-Joo; Fairhurst, Ann; Cho, Hyeon Jeong

Book ID
121018085
Publisher
Frank Cass & Co. Ltd
Year
2013
Tongue
English
Weight
170 KB
Volume
33
Category
Article
ISSN
0264-2069

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The aim of this study is to assess how consumer involvement and service quality within the Technology Acceptance Model (TAM) influence consumers' adoption of self-service technologies (SSTs). A model is proposed to test the antecedent factors of SSTs in a retail environment. A total of 441 valid que