Gender and message appeal: their influence in a pro-environmental social advertising context

✍ Scribed by Noble, Gary; Pomering, Alan; W. Johnson, Lester

• Book ID: 127113824
• Publisher: Emerald Group Publishing Limited
• Year: 2014
• Tongue: English
• Weight: 269 KB
• Volume: 4
• Category: Article
• ISSN: 2042-6763
• DOI: 10.1108/jsocm-12-2012-0049