𝔖 Bobbio Scriptorium
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Games people play in the language laboratory — Or “the Punch and Judy show”

✍ Scribed by Bullivant, David B.


Book ID
123036506
Publisher
Elsevier Science
Year
1979
Tongue
English
Weight
560 KB
Volume
7
Category
Article
ISSN
0346-251X

No coin nor oath required. For personal study only.


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The games people play: How the entertain
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## Abstract This research examines consumer reactions to online ads varying in levels of entertainment value. Results show that more favorable brand attitudes and more positive purchase intentions are formed when consumers are exposed to an ad that generates a high (game ad), rather than a low (ban