Futures dilemmas for marketers: can stakeholder analysis add value?

✍ Scribed by Clulow, Val

• Book ID: 115467453
• Publisher: Emerald Group Publishing Limited
• Year: 2005
• Tongue: English
• Weight: 393 KB
• Volume: 39
• Category: Article
• ISSN: 0309-0566
• DOI: 10.1108/03090560510610671