## Abstract Over recent years, individual donor fundraisers worldwide have seen the beginnings of a dramatic shift in the way that consumers react to mass fundraising communications, resulting in many of the βinterruptiveβ direct marketing approaches on which individual donor fundraising programmes
Fundraising in civil society
β Scribed by Redmond Mullin
- Book ID
- 102962488
- Publisher
- John Wiley and Sons
- Year
- 1996
- Tongue
- English
- Weight
- 626 KB
- Volume
- 1
- Category
- Article
- ISSN
- 1465-4520
No coin nor oath required. For personal study only.
β¦ Synopsis
Abstract
The objects of this paper are to enrich understanding of fundraising and consequently to increase funds raised by looking at the roles of funders and fundraisers in civil society. The idea of civil society includes charities but has broader scope, including all forms of independent association and combinations of people within the state, working for a common good, outside the government and economic spheres. The existence of such thriving associations necessarily entails voluntary funding. This gives a special role to funders and gives value to fundraising. Funders should be enabled to share the ideals of the causes they support and even to contribute to their activity, as partners in voluntary enterprise. Civil society is part of an AngloβSaxon US and UK tradition. A different tradition dominant in the European Union could threaten the governance, independence and fiscal treatment of NGO's in the UK.
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