๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Fundraising and marketers united in a common aim

โœ Scribed by Stephen Lee


Book ID
102552685
Publisher
John Wiley and Sons
Year
1997
Tongue
English
Weight
106 KB
Volume
2
Category
Article
ISSN
1465-4520

No coin nor oath required. For personal study only.


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โœ John A. Schibrowsky; James W. Peltier ๐Ÿ“‚ Article ๐Ÿ“… 1995 ๐Ÿ› John Wiley and Sons โš– 695 KB

One of the major questions facing direct marketing fundraisers is "How much should we ask for?" If the asking amount is too high. fewer people might give. If the asking amount is too low, average donations might be reduced. This study was designed to answer this question. The results are encouraging