This study concerns the effects of a multimedia campaign regarding residential burglary and violence on the streets in The Netherlands that can be characterised as a tell-the-truth campaign. The mass media component of the campaign consists of editorials in the regional dailies, local weeklies, and
Fundraising and campaigning: Working towards greater effectiveness
β Scribed by John Trampleasure; Tim Hunter
- Book ID
- 102552695
- Publisher
- John Wiley and Sons
- Year
- 1997
- Tongue
- English
- Weight
- 385 KB
- Volume
- 2
- Category
- Article
- ISSN
- 1465-4520
No coin nor oath required. For personal study only.
β¦ Synopsis
Prior to joining Shelter, he was New Product Development Manager for an information database company, HPI plc, and also spent some years selling and marketing in the publishing and public relations industries.
Tim Hunter has been Head of Marketing for
Shelter since October 1995, where he is responsible for all aspects of the direct marketing programme. At the same time he worked as the charity's Campaigns Strategy Coordinator. Before joining Shelter, Tim was an account director at the telephone fundraising agency, Pel1 & Bales. He worked with a range of clients including Oxfam, The Labour Party, UNICEF and the University of Oxford.
This paper is based on a joint presentation to the ICFM 1996 conference.
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