Fundamentals of Managerial Economics

✍ Scribed by Julian Gough, Stephen Hill (auth.)

• Publisher: Macmillan Education UK
• Year: 1979
• Tongue: English
• Leaves: 263
• Category: Library

✦ Table of Contents

Front Matter....Pages i-x
Business Decisions....Pages 1-3
Marginal Analysis and Decisions....Pages 4-21
Uncertainty....Pages 22-45
Profits....Pages 46-58
Managerial Objectives....Pages 59-74
Market Structure and Competition....Pages 75-93
Demand Analysis....Pages 94-112
Production....Pages 113-129
Costs....Pages 130-151
Advertising....Pages 152-163
Pricing....Pages 164-178
Multi-Product Firms....Pages 179-203
Investment....Pages 204-224
Inventories....Pages 225-237
Conclusion....Pages 238-238
Back Matter....Pages 239-254

✦ Subjects

Management